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    <title>Newsroom - Agriculture</title>
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    <id>tag:www.newsroom.gov.bc.ca,2011-03-30://1</id>
    <updated>2013-04-15T22:26:25Z</updated>
    
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<entry>
    <title>All signs point to more customers at Vernon Farmers&apos; Market</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/04/all-signs-point-to-more-customers-at-vernon-farmers-market.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5929</id>

    <published>2013-04-15T18:45:00Z</published>
    <updated>2013-04-15T22:26:25Z</updated>

    <summary>Since its inception in 1980, the Vernon Farmers&apos; Market has been a staple for families and lovers of fresh and local foods.</summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Families" />
    
        <category term="Thompson / Okanagan" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>VERNON - Since its inception in 1980, the Vernon Farmers' Market has been a staple for families and lovers of fresh and local foods. With $10,000 in funding from the government of British Columbia's Buy Local program, the market will attract even more customers by developing a strategic marketing strategy, embracing social media and new signs promoting the market.<br /></p>
<p>Expanding their social media presence will allow the market to continue to grow and promote their vendors and products to a network of local consumers, businesses and agri-tourism visitors, while increased road signs will also create awareness of the market location and times.</p>
<p>The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.</p>
<p>Building the local market for B.C. foods is a key commitment of government's Agrifoods Strategy, a component of the B.C. Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.</p>
<p>The provincial government's Buy Local program is administered by the Investment Agriculture Foundation of B.C.</p>
<p><b>Quotes:</b></p>
<p>Minister of Agriculture Norm Letnick -</p>
<p><i>"Farmers' markets contribute well over $100 million to B.C.'s economy every year. The Vernon Farmers' Market Association plays a critical role in ensuring the ongoing viability of the agrifoods industry in the Okanagan. That is why this Buy Local funding is so important."</i></p>
<p>Vernon - Monashee MLA Eric Foster -</p>
<p><i>"The Vernon Farmers' Market is very important to the community because it supports our local growers and producers who, in turn, provide fresh, healthy fruits and vegetables for our families. This funding will help them further promote the market."</i></p>
<p>Vernon Farmers' Market Association president Brian Zelaney - </p>
<p><i>"As the Vernon Farmers' Market enters its 33rd year, we are excited to expand the number of vendors, the types of produce and products available locally for customers, and the ability to expand our marketing strategy through our alliance with the B.C. government."</i></p>
<p><b>Quick Facts:</b></p>
<ul>
<li>The number of B.C. farmers' markets has more than doubled in the last ten years.</li></ul>
<ul>
<li>The BC Association of Farmers' Markets represents a network of 125 markets throughout the province.</li></ul>
<ul>
<li>The first Vernon farmers' market took place on May 8, 1980 with a handful of farmers and crafters.</li></ul>
<ul>
<li>The Vernon Farmers' Market runs twice-weekly from April to October.</li></ul>
<p><b>Learn More:</b></p>
<p>B.C. Buy Local program: <a href="http://www.gov.bc.ca/agri/buylocal.html">http://www.gov.bc.ca/agri/buylocal.html</a></p>
<p>Vernon Farmers' Market Association: <a href="http://www.vernonfarmersmarket.ca/">http://www.vernonfarmersmarket.ca/</a></p>
<p>B.C. Association of Farmers' Markets: <a href="http://www.bcfarmersmarket.org/">http://www.bcfarmersmarket.org/</a></p>
<p>Investment Agriculture Foundation of BC: <a href="http://www.iafbc.ca/">http://www.iafbc.ca/</a></p>
<p>Keep up to date on the latest in B.C. foods and beverages: <a href="https://www.facebook.com/FoodsBC">https://www.facebook.com/FoodsBC</a></p>
<p><b>Media Contacts:</b></p>
<p>Kathryn Hardy<br />Ministry of Agriculture<br />250 387-1693 <br /></p>
<p>Ingrid Baron<br />Vernon Farmers' Market Association<br />250 351-5188 </p>]]>
        
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<entry>
    <title>&apos;Buy Local&apos; funding supports Hardbite from seed to chip</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/04/buy-local-funding-supports-hardbite-from-seed-to-chip.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5919</id>

    <published>2013-04-15T17:00:00Z</published>
    <updated>2013-04-15T19:20:05Z</updated>

    <summary>Naturally Homegrown Foods Limited will promote their line of B.C. grown and hand-cooked potato chips with the help of $100,000 in funding from the B.C. government&apos;s Buy Local program.</summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Environment" />
    
        <category term="Families" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
    <category term="jobsbc" label="JobsBC" />
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>MAPLE RIDGE - Naturally Homegrown Foods Limited will promote their line of B.C. grown and hand-cooked potato chips with the help of $100,000 in funding from the B.C. government's Buy Local program.</p><p>Owners Pete Schouten and Wes Heppell are fourth generation farmers in Maple Ridge where their 600-acre farm is home to the B.C. potatoes used in making Hardbite chips. With growing costs associated with transporting food to markets, they feel it is vital to build their brand locally and maximize market share in the B.C. marketplace.</p><p>The Hardbite brand currently provides work for eight employees and has a unique product profile as it utilizes local ingredients from local growers. The Buy Local funding will be used to increase awareness for Hardbite potato chips using strategies such as brand development, social media and promotions. They also wish to increase distribution of their products through local retailers and foodservice outlets.</p><p>The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.</p><p>Building the local market for B.C. foods is a key commitment of government's Agrifoods Strategy, a component of the B.C. Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.</p><p>The provincial government's Buy Local program is administered by the Investment Agriculture Foundation of B.C.</p><p><b>Quotes:</b></p><p>Minister of Agriculture Norm Letnick -</p><p>"<i>Food and beverage processing is the largest manufacturing industry in the province, generating sales of $7.5 billion in B.C. and employing over 18 per cent of the province's manufacturing workforce. Hardbite chips are not only produced locally, they're grown locally as well. You can't get more homegrown than that."</i></p><p>Naturally Homegrown Foods Ltd., president Kirk Homenick - </p><p>"<i>The Hardbite brand already has a grass-roots following of loyal consumers and the product's profile as being local has broad appeal. The Buy Local funding will help us to establish core brand values for Hardbite, which we want to leverage to bring new products to market and increase demand for potato and other agrifoods-based products."</i></p><p><b>Learn More:</b></p><p>Hardbite produces potatoes using B.C. grown seed potatoes.</p><p>The Heppell family has been potato farming since 1920. They also produce corn, carrots, pumpkins, squash and parsnips on the 600-acre farm.</p><p>Mushrooms and potatoes were B.C.'s highest-value non-greenhouse vegetable crops in 2011 with 78,609 tonnes of potatoes being produced that year.</p><p>B.C. Buy Local program: <a href="http://www.gov.bc.ca/agri/buylocal.html">http://www.gov.bc.ca/agri/buylocal.html</a></p><p>Naturally Homegrown Foods Ltd.: <a href="http://www.hardbitechips.com/">www.hardbitechips.com</a></p><p>Keep up to date on the latest in B.C. foods and beverages: <a href="https://www.facebook.com/FoodsBC">https://www.facebook.com/FoodsBC</a></p><p><b>Media Contacts:</b></p><p>
Kathryn Hardy<br />Ministry of Agriculture<br />250 387-1693 
<br /><br />Kirk Homenick<br />Naturally Homegrown Foods Ltd.<br />604 465-7751
</p><p></p>]]>
        
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</entry>

<entry>
    <title>&apos;Buy local&apos; funds on its way to Pitt Meadows family farm</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/04/buy-local-funds-on-its-way-to-pitt-meadows-family-farm.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5889</id>

    <published>2013-04-13T18:00:00Z</published>
    <updated>2013-04-15T18:46:38Z</updated>

    <summary>A third-generation family business that has been operating in Pitt Meadows since the 1930s is the latest recipient to receive &apos;Buy Local&apos; program funding.</summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Economy" />
    
        <category term="Environment" />
    
        <category term="Families" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>VICTORIA - A third-generation family business that has been operating in Pitt Meadows since the 1930s is the latest recipient to receive 'Buy Local' program funding. </p><p>Hopcott Farms is receiving a total of $16,883. The funding will be used for several projects with the goal of increasing awareness and sales of local beef in the Lower Mainland.</p><p>Hopcott Farms has diversified over the years and their business now includes a beef feedlot, retail meat store, corn maze, cranberry bogs and small-scale berry production. The 'buy local' funds will assist in hosting a meet the rancher day at the retail store, presence at the upcoming Eat Vancouver trade show, beef education events and various agritourism activities to be held at Hopcott Farms, and local beef promotion through print and radio advertising.</p><p>In February 2013, Hopcott Farms was recognized with an award for their innovative Harvest Time Barn Education Centre that is located at the farm's corn maze. The award was presented by the North American Farm Direct Marketing Association in the Best New Idea category. </p><p>The harvest time exhibit is an interactive experience where children can learn where their food comes from by assisting with bringing in the harvest from activity stations including dairy, corn, honey and apples. The children then deliver their harvest to the farmers market.</p><p>The 'Buy Local' program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.</p><p>Building the local market for B.C. foods is a key commitment of government's Agrifoods Strategy, a component of the BC Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.</p><p>The provincial government's 'Buy Local' program is administered by the Investment Agriculture Foundation of B.C.</p><p><b>Quotes:</b></p><p>Minister of Agriculture Norm Letnick - </p><p>"<i>Almost all of our farms in British Columbia are family owned and operated, and Hopcott Farms is a great example of this tradition. When we support our family farms, we get fresh and local foods while also helping build strong and sustainable communities."</i></p><p>Hopcott Farms community liaison Sarah Hopcott -</p><p>"<i>The Hopcott family and our staff are honoured to be part of the B.C. Buy Local Program. We are passionate about fresh, local foods. We look forward to helping connect people with fantastic B.C. products from apples, to beef, to zucchini and everything in between." </i></p><p><b>Quick Facts:</b></p><p></p><ul><li><span style="font-size: 1em;">In 2011, B.C. had more than 540,000 cattle and calves spread across nearly 4,000 ranches and dairy farms.</span></li><li><span style="font-size: 1em;">The cattle industry produced 107.3 million kilograms (236.5 million pounds) of beef at a farm-gate value of $206 million.</span></li></ul><p></p><p><b>Learn More:</b></p><p>B.C. Buy Local program: <a href="http://www.gov.bc.ca/agri/buylocal.html">http://www.gov.bc.ca/agri/buylocal.html</a> </p><p>Hopcott Farms: <a href="http://www.hopcottmeats.ca/">http://www.hopcottmeats.ca/</a></p><p>Keep up to date on the latest in B.C. foods and beverages: <a href="https://www.facebook.com/FoodsBC">https://www.facebook.com/FoodsBC</a> </p><p><b>Contacts:</b></p><p>
Dave Townsend<br /><span style="font-size: 1em;">Government Communications and Public Engagement<br /></span><span style="font-size: 1em;">Ministry of Agriculture<br /></span><span style="font-size: 1em;">250 356-7098<br /></span><span style="font-size: 1em;">250 889-5945 (cell)</span></p><p>
Sarah Hopcott<br /><span style="font-size: 1em;">Hopcott Farms<br /></span><span style="font-size: 1em;">604 807-0069</span></p>]]>
        
    </content>
</entry>

<entry>
    <title>Permanent carbon tax relief for B.C.&apos;s greenhouse growers</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/04/permanent-carbon-tax-relief-for-bcs-greenhouse-growers.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5785</id>

    <published>2013-04-09T20:30:00Z</published>
    <updated>2013-04-15T23:01:36Z</updated>

    <summary>The B.C. government will provide the greenhouse sector with permanent carbon tax relief.</summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Cariboo Chilcotin Coast" />
    
        <category term="Economy" />
    
        <category term="Environment" />
    
        <category term="Kootenay Rockies" />
    
        <category term="Northern B.C." />
    
        <category term="Provincewide" />
    
        <category term="Thompson / Okanagan" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<br /><p>SURREY - The B.C. government will provide the greenhouse sector with permanent carbon tax relief, announced Agriculture Minister Norm Letnick and Finance Minister Michael de Jong during a visit to Burnaby Lake Greenhouses in Surrey. Budget 2013 provides a new, permanent grant program to help offset carbon tax costs for commercial greenhouse growers.</p><p>The 2013 grant program covers commercial greenhouse sectors, including vegetable and floriculture growers, wholesale production and forest seedling nurseries. </p><p>Eligibility criteria will be similar to those for the 2012 temporary carbon tax relief grant program for commercial greenhouse vegetable and floriculture growers. The grant will be available for 2013 and future years, and will be set at 80 per cent of the carbon tax paid on natural gas and propane used for heating and CO2 production. </p><p>Interested producers should visit - <a href="http://www.gov.bc.ca/agri">www.gov.bc.ca/agri</a> - or contact their respective industry association for application forms, details and deadlines. Application packages will be available before May 1, 2013.</p><p>The B.C. government also intends to introduce legislation this fall to provide a carbon tax exemption for farmers for the same coloured motor fuels, and uses, they are currently able to purchase exempt from motor fuel tax. </p><p>The carbon tax exemption for farmers and the carbon tax relief grants for greenhouse operators will provide a combined benefit of about $11 million annually to the B.C. agriculture sector.</p><p><b>Quotes:</b></p><p>Minister of Agriculture Norm Letnick -</p><p><i>"Our government remains committed to our objective of lowering greenhouse gas emissions, while recognizing the unique circumstances faced by B.C.'s greenhouse industry. B.C. greenhouse growers have invested heavily in technology and innovation, with sales over $500 million in 2011, and the B.C. government wants to support and sustain that growth."</i></p><p>Minister of Finance Michael de Jong -</p><p><i>"Providing relief to the greenhouse sector recognizes that although it is not the only industry with competitiveness challenges, greenhouse growers are distinct from most others in that they need carbon dioxide and purposely produce it because it is essential for plant growth. Maintaining the affordability and competitiveness of locally produced agricultural products is essential."</i></p><p>B.C. Greenhouse Growers' Association president and chair Peter Cummings -</p><p><i>"The BC Greenhouse Grower's Association is very gratified that the provincial government has listened to our competiveness concerns around the carbon tax and has responded by creating a permanent grant program that provides relief over the next 3 years. In the longer run, this provides greater certainty to those growers contemplating expansion in British Columbia."</i></p><p>United Flowers Growers Cooperative Association chair John Kerkhoven -</p><p><i>"The carbon tax rebate helps to level the playing field for B.C. flower growers - our commodity prices are often set to compete with growers from other provinces and countries, and now our heating and tax costs are more comparable. We are very appreciative that the Province has stepped up and supported a competitive environment for our industry."</i></p><p>BC Landscape Nursery Association chair Tim Loewen -</p><p><i>"The total economic impact of the horticulture sector in British Columbia is $2.03 billion and 25,065 jobs. This carbon tax rebate will enable B.C.'s nursery growers to be competitive within B.C. and across North America, wherever B.C.'s top quality plants are shipped."</i></p><p>Forest Nursery Association of BC president Nathaniel Stoffelsma -</p><p>"<i>Forest Nursery Association of B.C. members produce approximately 300 million seedlings for North America's forests each year in greenhouse operations throughout our province. This carbon tax relief will allow FNABC members to compete on an even playing field with our out of province competition and help ensure the renewal in our forests continues to be carried out by the over 1,700 people employed in our industry here in British Columbia."</i></p><p><b>The Greenhouse Sector Carbon Tax Relief Program</b></p><p>To be eligible, operators must: </p><ul><li>have a minimum of 5,000 square feet (455 square metres) of heated greenhouse production space.</li></ul><ul><li>have at least 75 per cent of their total B.C. commercial greenhouse production area dedicated to the production of the following eligible products: vegetables, floriculture, nursery crops, and forest seedlings. </li></ul><ul><li>be using natural gas or propane for greenhouse heating and/or the production of CO2.</li></ul><ul><li>have annual sales exceeding $20,000</li></ul><p>The grants will be based on the volumes of fuel used by eligible operators for eligible crop production in 2012 multiplied by 2013 carbon tax rates, which are 148.98 cents per Giga Joule (5.70 ¢/m3) for natural gas and 4.62 cents per litre for propane.</p><p><b>B.C.'s Greenhouse Producers</b></p><ul><li>The greenhouse vegetable and floriculture sector in B.C. is the second largest in Canada with 2011 sales of $511 million.</li></ul><ul><li>B.C.'s greenhouse growers currently employ about 6,700 British Columbians in 550 greenhouses that produce tomatoes, peppers, cucumbers, plants and flowers. The carbon tax represents 1-2 per cent of greenhouse operating costs. </li></ul><ul><li>B.C. exported almost $139 million of greenhouse tomatoes, peppers and cucumbers in 2011, the great majority to the USA.</li></ul><ul><li>B.C. greenhouse floriculture produces a wide range of ornamental plants, including both flowering potted plants and cut flowers. B.C.'s largest export market is the USA.</li></ul><ul><li>In 2011, over 226 million nursery tree and plants were produced by the nursery sector.</li></ul><ul><li>Greenhouses produced 23.5 million tree seedlings in 2011.</li></ul><p><b>Learn More: </b></p><p>Introductions to the industries are at:</p><p>BC Greenhouse Growers' Association: <a href="http://www.bcgreenhouse.ca/">http://www.bcgreenhouse.ca</a></p><p>United Flowers Growers Cooperative Association: <a href="http://www.ufgca.com/">http://www.ufgca.com</a></p><p>BC Landscape Nursery Association: <a href="http://bclna.com/">http://bclna.com/</a> </p><p>Forest Nursery Association of BC: <a href="http://www.fnabc.com/">http://www.fnabc.com/</a></p><p>Burnaby Lake Greenhouses: <a href="http://www.burlake.com/">http://www.burlake.com</a></p><p>Keep up to date on the latest in B.C. foods and beverages: <a href="https://www.facebook.com/FoodsBC">https://www.facebook.com/FoodsBC</a></p><p><b>Media Contact:</b></p><p>
Kathryn Hardy<br />Ministry of Agriculture<br />250 387-1693 

</p><p></p><div><br /></div>]]>
        
    </content>
</entry>

<entry>
    <title>New funding delivers local milk to schools</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/04/new-funding-delivers-local-milk-to-schools.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5765</id>

    <published>2013-04-08T17:30:00Z</published>
    <updated>2013-04-10T23:25:44Z</updated>

    <summary>Schools participating in the BC School Fruit and Vegetable Nutritional Program will now have the option to receive milk from local dairy farms thanks to $1 million in new provincial funding.</summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Cariboo Chilcotin Coast" />
    
        <category term="Education" />
    
        <category term="Education" />
    
        <category term="Finance" />
    
        <category term="Health" />
    
        <category term="Kootenay Rockies" />
    
        <category term="Northern B.C." />
    
        <category term="Provincewide" />
    
        <category term="Thompson / Okanagan" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>ABBOTSFORD - Schools participating in the BC School Fruit and Vegetable Nutritional Program will now have the option to receive milk from local dairy farms thanks to $1 million in new provincial funding.</p>
<p>Finance Minister Michael de Jong and Agriculture Minister Norm Letnick made the announcement today at a dairy farm in Abbotsford, where a group of kindergarten children learned about dairy production.</p>
<p>Through a new partnership with the BC Dairy Association, more than 1,400 elementary schools registered for the BC School Fruit and Vegetable Nutritional Program will be offered local milk, free of charge, for children in Kindergarten to Grade two. The program minimizes milk delivery costs because distributors can add local milk to the fruit and vegetable deliveries already being made to schools.</p>
<p>The BC Dairy Association will provide funding to share the cost of the milk program with BC Agriculture in the Classroom Foundation.</p>
<p>The new funding builds on $3 million the Provincial Health Services Authority is contributing this year to the BC Agriculture in the Classroom Foundation, to continue its support for the BC School Fruit and Vegetable Nutritional Program. Including today's announcement, government has provided over $26 million to support the program since 2005.</p>
<p>The BC School Fruit and Vegetable Nutritional Program provides B.C. grown fresh fruit and vegetable snacks to students in all grades, 13 times per school year. All public and First Nation schools are eligible to apply for the program and currently over 1,400 schools are registered. The program is administered by the BC Agriculture in the Classroom Foundation.</p>
<p><b>Quotes:</b></p>
<p>Minister of Finance, Michael de Jong -</p>
<p><i>"Adding milk to the hugely successful BC School Fruit and Vegetable Nutritional Program supports our government's goal of increasing healthy eating in our schools. It also means children will receive local milk at no extra cost to their family. I'd like to thank the BC Dairy Association for bringing this unique partnership concept to our attention, and Agriculture in the Classroom for continuing to foster and grow the BC School Fruit and Vegetable Nutritional Program."</i></p>
<p>Minister of Agriculture, Norm Letnick -</p>
<p><i>"This program provides a healthy, great tasting link between classrooms and farms and offers students fresh and nutritious food, and lessons about where their meals come from. Buying local foods supports B.C.'s 20,000 farms, most of which are family owned and operated, and promotes diverse and sustainable communities."</i></p>
<p>Lindsay Babineau, executive director, BC Agriculture in the Classroom -</p>
<p><i>"We are just so pleased to partner with the BC Dairy Association on this new milk initiative. Children taking part in the BC School Fruit and Vegetable Nutritional Program are developing a positive attitude towards eating fresh B.C. fruits and vegetables. With the addition of milk to the program we can bring a whole new experience to the kindergarten-to-Grade 2 students."</i></p>
<p>David Eto, executive director &amp; CEO, BC Dairy Association -</p>
<p><i>"B.C.'s dairy farmers are proud to partner with this innovative and successful program to deliver milk to young students across the province. Together, we will be able to ensure that B.C. children can learn about how dairy, fruits and vegetables play an important role in healthy eating."</i></p>
<p><b>Quick Facts:</b></p>
<p>BC School Fruit and Vegetable Nutritional Program</p>
<ul>
<li>Since 2005, and including today's announced funding, government has provided over $26 million to the BC Agriculture in the Classroom Foundation to support the BC School Fruit and Vegetable Nutritional Program.</li></ul>
<ul>
<li>Since 2005, the BC School Fruit and Vegetable Nutritional Program has expanded from 10 pilot schools to 1,418 schools (including 1,341 public schools and 77 First Nations schools) as of January 2013.</li></ul>
<ul>
<li>The objective of the program is to increase students' knowledge of, preference for and consumption of fruits and vegetables, specifically those grown in B.C. </li></ul>
<ul>
<li>Eating the recommended amounts of fruits and vegetables improves children's health. </li></ul>
<p>B.C. Dairy Industry</p>
<ul>
<li>The B.C. dairy industry contributes over $781.7 million to provincial GDP. Dairy producers alone contribute $132.1 million of this total.</li></ul>
<ul>
<li>The industry also supports over 15,500 jobs such as farmers, vets, truck drivers and researchers.</li></ul>
<ul>
<li>As of April 2013, there are 516 licensed dairy farms with about 72,000 dairy cows in B.C.</li></ul><a title="Free local milk for elementary school students by BC Gov Photos, on Flickr" href="http://www.flickr.com/photos/bcgovphotos/8632842222/"><img alt="Free local milk for elementary school students" src="http://farm9.staticflickr.com/8246/8632842222_8e8c795a7e.jpg" height="375" width="500" /></a> 
<p><b>Learn More:</b></p>
<p>BC Agriculture in the Classroom <a href="http://www.aitc.ca/bc/">www.aitc.ca/bc/</a></p>
<p>BC School Fruit and Vegetable Nutritional Program <a href="http://sfvnp.ca/">http://sfvnp.ca/</a></p>
<p>BC Dairy Association <a href="http://www.bcdairy.ca/">www.bcdairy.ca/</a></p>
<p><b>Media Contacts:</b></p>
<p>Jamie Edwardson<br />Communications Director<br />Ministry of Finance<br />250 356-2821</p>
<p>David Eto<br />Executive Director &amp; CEO<br />BC Dairy Association<br />604 294-3775</p>
<p>Lindsay Babineau<br />BC Agriculture in the Classroom/BC School Fruit and Vegetable Nutritional Program<br />604 556-3088</p>]]>
        
    </content>
</entry>

<entry>
    <title>B.C. government supporting next generation of farmers</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/04/bc-government-supporting-next-generation-of-farmers.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5758</id>

    <published>2013-04-07T18:00:00Z</published>
    <updated>2013-04-07T23:26:14Z</updated>

    <summary>The B.C. government is investing $87,000 in the B.C. 4-H Council to encourage young British Columbians to experience and pursue a career in agriculture.</summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Cariboo Chilcotin Coast" />
    
        <category term="Economy" />
    
        <category term="Education" />
    
        <category term="Families" />
    
        <category term="Kootenay Rockies" />
    
        <category term="Northern B.C." />
    
        <category term="Provincewide" />
    
        <category term="Thompson / Okanagan" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>VERNON - The B.C. government is investing $87,000 in the B.C. 4-H Council to encourage young British Columbians to experience and pursue a career in agriculture.</p><p>The funding was announced by Eric Foster, MLA for Vernon Monashee, on behalf of B.C. Agriculture Minister Norm Letnick, at a Vernon 4-H horse club first-year check, in which members were taught skills such as measuring, and checking a horse's temperature.</p><p>The funding will support the 4-H program in its 99th year of operation in B.C. and help its 2,200 youth members learn about farming and food production as well as building leadership skills and personal development. 4-H members complete hands-on projects in areas such as field crops, beef, horse, dairy, poultry, bees, agroforestry and mechanics designed to prepare them with knowledge and experiences to guide a successful career.</p><p> </p><p>Ministry of Agriculture youth development staff also deliver conferences to youth and work closely with more than 600 registered 4-H volunteers, who mentor the youth and help transfer agriculture knowledge and skills from one generation to another. </p><p> </p><p>4-H stands for head, heart, hands and health. 4-H members range in age from six to 21 years and are part of clubs in more than 50 B.C. communities. The goal of the 4-H program is youth development, with a focus on knowledge, leadership, citizenship and personal development.</p><p><b>Quotes:</b></p><p> </p><p>Norm Letnick, Minister of Agriculture - </p><p><i>"One of the things I find most rewarding about being Agriculture Minister is my meetings with young British Columbians interested in farming. They are incredibly passionate about local foods, have grown up technology-savvy, and are keenly aware that a career in agriculture is also one in business."</i></p><p>"<i>4-H clubs offer our youth the mentorship and expertise of volunteers, who are often an owner of one of the 20,000 family farms in B.C."</i></p><p> </p><p>B.C. 4-H Provincial Council president Rick Kantz - </p><p>"<i>Kids learn top-notch agriculture and leadership skills through 'learn to do by doing' in 4-H. I and other B.C. 4-H volunteers are pleased to partner with the Ministry of Agriculture to deliver this practical learning to youth, it is necessary for our future in the agriculture sector."</i></p><p><b>Learn More at:</b></p><p> </p><p>Ministry of Agriculture's youth and community development programs: <a href="http://www.agf.gov.bc.ca/resmgmt/4-H/youth_dev_pgm.htm">http://www.agf.gov.bc.ca/resmgmt/4-H/youth_dev_pgm.htm</a></p><p>B.C. 4-H: <a href="http://www.bc4h.bc.ca">http://www.bc4h.bc.ca</a></p><p><b>Media Contacts:</b></p><p>
Robert Boelens<br />Ministry of Agriculture<br />250 882 2485</p><p>
Kevin Rothwell<br />B.C. 4-H Manager<br />250 545-0336</p>]]>
        
    </content>
</entry>

<entry>
    <title>Vancouver Island winery transforms local blackberries and honey</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/04/vancouver-island-winery-transforms-local-blackberries-and-honey.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5728</id>

    <published>2013-04-05T17:45:00Z</published>
    <updated>2013-04-05T19:38:26Z</updated>

    <summary>For the past two-and-a-half years, Vancouver Islands&apos; Coastal Black Estate Winery has been using local blackberries and honey to produce award-winning wines and meads. </summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Economy" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>COMOX - For the past two-and-a-half years, Vancouver Islands' Coastal Black Estate Winery has been using local blackberries and honey to produce award-winning wines and meads. </p><p>With $16,300 in funding from the B.C. government's Buy Local Program, the winery will now expand its marketing approach to achieve greater consumer awareness of their products.</p><p>The family-owned and operated 263-hectare (650-acre) estate fruit winery is based in the Comox Valley. They produce all of their own fruit right on the farm and keep bees for pollinating the vineyard. After the fruit has been harvested and the honey collected, they are used to produce wines and meads for the local Island market.</p><p>Since opening, they have found that the vast majority of their products are enjoyed by Vancouver Island residents. To take advantage of this, winery owner Abel O'Brennan said that they would like to refocus their advertising by putting an emphasis on buying locally. They will update their Web site, run radio ads, produce a newsletter and improve their point-of-sale materials to help increase sales.</p><p>The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.</p><p>Building the local market for B.C. foods is a key commitment of government's Agrifoods Strategy, a component of the BC Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.</p><p>The provincial government's Buy Local program is administered by the Investment Agriculture Foundation of B.C., an industry-led organization fostering growth and innovation for B.C. agrifoods.</p><p><b>Quotes:</b></p><p>Minister of Agriculture Norm Letnick -</p><p>"<i>B.C. is home to 864 vineyards and 242 licensed wineries. British Columbians love our wines and they show their support by purchasing home-grown products from local vineyards. This is good for the economy and for our agrifoods industry</i>."</p><p>Comox Valley MLA Don McRae -</p><p>"<i>Vancouver Island has a diverse range of microclimates that result in vineyards producing unique, great-tasting wines. I encourage people to explore the flavours of the Comox Valley, and visit the farms, wineries and artisan food- and beverage-makers that create great tasting, local products.</i>"</p><p>Coastal Black Estate Winery, owner Abel O'Brennan - </p><p>"<i>We couldn't be more excited to have been chosen to participate in the BC Buy Local program. Buying locally and supporting local agriculture is something that we at Coastal Black feel is very important. Every opportunity that we get to promote that is such a blessing."</i></p><p><b>Quick Facts:</b></p><ul><li>An estimated 760,000 people live on Vancouver Island.</li></ul><ul><li>The agriculture sector in the Vancouver Island Coast Region alone generated close to $168 million in farm sales in 2011. </li></ul><ul><li>Agri-tourism is an important and growing sector on Vancouver Island.</li></ul><ul><li>Fruit wines are produced in areas where the weather is milder and can be made from a variety of sources including strawberries, raspberries, peaches, pears, apples, and rhubarb. </li></ul><ul><li>Most fruit wineries are small family businesses that source their produce locally.</li></ul><p><b>Learn More:</b></p><p>B.C. Buy Local program: <a href="http://www.gov.bc.ca/agri/buylocal.html">http://www.gov.bc.ca/agri/buylocal.html</a></p><p>Coastal Black Estate Winery: <a href="http://www.coastalblack.ca/">www.coastalblack.ca</a></p><p>Keep up to date on the latest in B.C. foods and beverages: <a href="https://www.facebook.com/FoodsBC">https://www.facebook.com/FoodsBC</a></p><p><b>Photo Link:</b></p><p><a href="http://www.flickr.com/photos/bcgovphotos/8614403690/">http://www.flickr.com/photos/bcgovphotos/8614403690/</a></p><p><b>Media Contacts:</b></p><p>
Kathryn Hardy<br />Ministry of Agriculture<br />250 387-1693 
<br /><br />Abel O'Brennan<br />Coastal Black Estate Winery<br />250 337-8325
</p>



]]>
        
    </content>
</entry>

<entry>
    <title>Growing Forward 2 programs launched in British Columbia</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/04/growing-forward-2-programs-launched-in-british-columbia.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5689</id>

    <published>2013-04-04T17:00:00Z</published>
    <updated>2013-04-05T17:04:05Z</updated>

    <summary>Federal Agriculture Minister Gerry Ritz and B.C.&apos;s Minister of Agriculture Norm Letnick announced Growing Forward 2 program details for the agriculture and agrifood sector in British Columbia. </summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Cariboo Chilcotin Coast" />
    
        <category term="Economy" />
    
        <category term="Families" />
    
        <category term="Kootenay Rockies" />
    
        <category term="Northern B.C." />
    
        <category term="Provincewide" />
    
        <category term="Thompson / Okanagan" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>VICTORIA - Federal Agriculture Minister Gerry Ritz and B.C.'s Minister of Agriculture Norm Letnick announced Growing Forward 2 program details for the agriculture and agrifood sector in British Columbia. The announcement follows the signing of the Canada-B.C. Growing Forward 2 bilateral agreement. </p><p>"Our Government remains focused on creating jobs, growth and long-term prosperity for British Columbia's agriculture industry," said Minister Ritz. "Growing Forward 2 provides flexible, innovative programming for B.C.'s hard-working producers to ensure that the industry has the tools available to remain innovative and competitive, as well as to grow in new and existing markets."</p><p>Growing Forward 2 is a renewed commitment by the federal, provincial and territorial governments to ensure productivity and profitability for Canada's agricultural sector. With a focus on innovation, competitiveness, and market development, Growing Forward 2 programs will help the industry seize future opportunities and realize its full potential as a major driver of the Canadian economy. Programs are also tailored with the flexibility to meet B.C.'s diverse regional requirements.</p><p>"The programs contained in Growing Forward 2 will meet the needs of B.C.'s incredibly diverse agrifoods sector, and the views and opinions we received from B.C.'s food producers when consulting with them are represented in the agreement," said Letnick. "Growing Forward 2 supports the B.C. government's Agrifoods Strategy's priorities of innovation and competitiveness, and will contribute to the sector becoming a $14 billion a year industry by 2017."</p><p>The new five-year Growing Forward 2 agreement includes $2 billion for federal-provincial-territorial strategic initiatives, a 50 per cent increase in cost-shared funding, as well as $1 billion for federal-only strategic initiatives. The federal government has announced details of its three federal programs: AgriInnovation, AgriMarketing and AgriCompetitiveness. </p><p>Under Growing Forward 2 governments will continue to offer ongoing funding for a complete and effective suite of Business Risk Management (BRM) programs to ensure farmers are protected against severe market volatility and disasters.</p><p>For more information on Growing Forward 2, visit: <a href="http://www.agr.gc.ca/GrowingForward2">www.agr.gc.ca/GrowingForward2</a><br /></p><p>Information on Growing Forward 2 programs in B.C. is available at: <a href="http://www.gov.bc.ca/agri">www.gov.bc.ca/agri</a></p><p>A backgrounder follows.</p><p><b>Media Contacts:</b></p><p>Robert Boelens<br />Government Communications and Public Engagement<br />Ministry of Agriculture<br />250 356-1674</p><p>
Jeff English<br />Press Secretary<br />The Office of the Honourable Gerry Ritz<br />613 773-1059</p><p>
Media Relations<br />Agriculture and Agri-Food Canada<br />Ottawa, Ontario<br />613 773-7972<br />1 866 345-7972 </p><p>
</p><p><b>BACKGROUNDER</b></p><b></b><p><b>Highlights of the Canada-B.C. Growing Forward 2 Bilateral and Contribution Agreements</b><br /></p><p>In addition to funding for business risk management programs, Growing Forward 2 will provide $105 million over five years (2013-18) to support British Columbia's agrifoods sector in three key areas: innovation ($27 million), competitiveness and market development ($55 million), and adaptability and industry capacity ($23 million).</p><p><b>Innovation</b></p><p>Innovation Programs are designed to increase profitability by encouraging the agrifoods industry in B.C. to focus on the "innovation continuum" from research and development, and pilot programming, through to the commercialization and adoption of new products, processes and practices. The programs will be open to activities or projects that are within two years of commercialization, and focus on one of the following priorities: </p><ul><li>Energy and Waste Management</li></ul><ul><li>Advancements in Plant, Animal and Food Science</li></ul><ul><li>New Product Development and Commercialization</li></ul><ul><li>Improvements in Soil, Water and Air Quality </li></ul><ul><li>Climate Change Adaptation.</li></ul><p><b>Competitiveness and Market Development </b></p><p>These programs aim to create and expand market-based opportunities and provide industry with knowledge and tools to compete at home and abroad.  </p><p>Market Development programs help diversify markets for B.C.'s agriculture, food and seafood products, increase profitability, and help B.C.'s agri-businesses identify and capitalize on new trends and consumer preferences. In addition to market development support, market intelligence and advisory services are also provided.</p><p>Competitiveness Programs support the sector, meet and respond to consumers demand for trusted, high-quality products that are produced in an environmentally sustainable and humane manner, and include programs on:</p><ul><li>Biosecurity and Surveillance </li></ul><ul><li>Food Safety </li></ul><ul><li>Traceability and Premises Identification </li></ul><ul><li>Farm Animal Welfare</li></ul><p><b>Adaptability and Industry Capacity</b></p><p>These programs support farms and firms to help increase profitability, and effectively anticipate and manage challenges and risks, and include programs on:<br /></p><ul><li>Business Knowledge and Strategic Adaptation </li></ul><ul><li>Industry Capacity Building </li></ul><ul><li>Sustainable Agriculture Management </li></ul><p><b>Media Contacts:</b></p><p>Robert Boelens<br />Government Communications and Public Engagement<br />Ministry of Agriculture<br />250 356-1674</p><p>
Jeff English<br />Press Secretary<br />The Office of the Honourable Gerry Ritz<br />613 773-1059</p><p>
Media Relations<br />Agriculture and Agri-Food Canada<br />Ottawa, Ontario<br />613 773-7972<br />1 866 345-7972 </p><p>
</p>]]>
        
    </content>
</entry>

<entry>
    <title>&quot;Buy Local&quot; program raises a glass to BC Wine Institute</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/04/buy-local-program-raises-a-glass-to-bc-wine-institute.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5669</id>

    <published>2013-04-03T18:30:00Z</published>
    <updated>2013-04-05T17:37:04Z</updated>

    <summary>A consumer campaign led by the British Columbia Wine Institute (BCWI) is receiving $100,000 from the B.C. government&apos;s Buy Local Program. </summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Cariboo Chilcotin Coast" />
    
        <category term="Economy" />
    
        <category term="Kootenay Rockies" />
    
        <category term="Northern B.C." />
    
        <category term="Provincewide" />
    
        <category term="Thompson / Okanagan" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    <category term="jobsbc" label="JobsBC" />
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>VICTORIA - A consumer campaign led by the British Columbia Wine Institute (BCWI) is receiving $100,000 from the B.C. government's Buy Local Program. </p><p>The initiative will feature B.C. Vintners Quality Alliance (VQA) wine and showcase foods that are locally grown, raised and caught in British Columbia.  </p><p>The BCWI campaign will transcend traditional media platforms through the use of social media and establish a virtual meeting place where consumers can discuss B.C. wine and agrifoods. The content will include information on wine and food produced in regions throughout the province and users will be offered wine pairing suggestions from sommeliers and recipes from local farm-to-table chefs. </p><p>A quarterly consumer media campaign will also be established with the goal of reaching an audience of 1.3 million a week. There are also plans to offer a number of unique events featuring B.C. foods and B.C. VQA pairings including Victoria, Vancouver, Kelowna and Whistler.</p><p>British Columbia's award-winning wine industry is home to more than 860 vineyards. The majority of the industry is concentrated in the Okanagan, although viticulture can be found in five different regions of the province, each with its own unique climate and soils. Included in the international medal winners are B.C. ice wines that are made from grapes naturally frozen on the vine before harvest, yielding some of the highest-quality dessert wines in the world.</p><p>The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.</p><p>Building the local market for B.C. foods is a key commitment of government's Agrifoods Strategy, a component of the BC Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.</p><p>The provincial government's Buy Local program is administered by the Investment Agriculture Foundation of B.C.</p><p><b>Quotes:</b></p><p>Minister of Agriculture Norm Letnick -</p><p><i>"The British Columbia wine industry has seen incredible growth over the past decade and more than 10,000 people now have jobs in the wine and grape industry in our province. I congratulate the British Columbia Wine Institute on their leadership and look forward to viewing their consumer social media campaign while sipping on a glass of B.C. wine."</i></p><p>British Columbia Wine Institute executive director Miles Prodan -</p><p><i>"This program is meant to provide B.C. residents with great "buy local" culinary experiences and ideas and by doing so generate awareness and provide economic and social benefits to all local B.C. producers, restaurants and wineries, including homegrown B.C. VQA wines."</i></p><p><b>Quick Facts:</b></p><ul><li>More than 60 different grape varieties are produced in British Columbia. The top ten grape varieties include: Pinot Gris, Chardonnay, Gewurztraminer, Riesling, Sauvignon Blanc, Merlot, Pinot Noir, Cabernet Sauvignon, Syrah (Shiraz) and Cabernet Franc. </li></ul><ul><li>In 2011, exports of B.C. wines were valued at close to $5.8 million, an increase of over 300 per cent since 2008.  </li></ul><ul><li>The B.C. wine industry's $2 billion economic impact is a significant driver to the provincial economy. For every bottle of wine produced in B.C., there is $42 of economic impact generated.</li></ul><ul><li>B.C. VQA-designated wines are guaranteed to be made with 100 per cent B.C. grapes.</li></ul><p><b>Learn More:</b></p><p>B.C. Buy Local program: <a href="http://www.gov.bc.ca/agri/buylocal.html">http://www.gov.bc.ca/agri/buylocal.html</a> </p><p>B.C. Wine Institute: <a href="http://www.winebc.org/">http://www.winebc.org/</a></p><p>Keep up to date on the latest in B.C. foods and beverages: <a href="https://www.facebook.com/FoodsBC">https://www.facebook.com/FoodsBC</a> </p><p><b>Contacts:</b></p><p>
Dave Townsend<br />Government Communications and Public Engagement<br />Ministry of Agriculture<br />250 356-7098<br />250 889-5945 (cell)</p><p>
Kate Crothers<br />Communications Co-ordinator<br />BC Wine Institute<br />250 762-9744, ext 103<br />250 317-8688 (cell)</p>]]>
        
    </content>
</entry>

<entry>
    <title>Growing Forward delivers nearly $1.2M to B.C. agriculture industry</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/03/growing-forward-delivers-nearly-12m-to-bc-agriculture-industry.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5565</id>

    <published>2013-03-23T17:30:00Z</published>
    <updated>2013-03-25T15:55:51Z</updated>

    <summary>Canada and B.C. targeted investments to support business development, innovation, food safety, and sustainability under the Growing Forward Agreement in the third quarter of 2012-13. Growing Forward is a five-year framework that co-ordinates federal, provincial and territorial agriculture policy.</summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Cariboo Chilcotin Coast" />
    
        <category term="Economy" />
    
        <category term="Environment" />
    
        <category term="Kootenay Rockies" />
    
        <category term="Northern B.C." />
    
        <category term="Provincewide" />
    
        <category term="Thompson / Okanagan" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>VICTORIA - Canada and B.C. targeted investments to support business development, innovation, food safety, and sustainability under the Growing Forward Agreement in the third quarter of 2012-13. Growing Forward is a five-year framework that co-ordinates federal, provincial and territorial agriculture policy.</p><p>Between Oct. 1, 2012, and Dec. 31, 2012, the following funding was released under Growing Forward:</p><p></p><ul><li><span style="font-size: 1em;">ARDCorp: $15,000 for the Pacific Ag Show 2013-Agri-energy Forum</span></li><li><span style="font-size: 1em;">ARDCorp: $75,971 for the Food Safety System Implementation Producer Program</span></li><li><span style="font-size: 1em;">ARDCorp: $414,938 for the Beneficial Management Practices (BMP)Program</span></li><li><span style="font-size: 1em;">ARDCorp: $200,000 for the Knowledge Mobilization Web Platform Project</span></li><li><span style="font-size: 1em;">ARDCorp: $48,280 for the Enterprise Infrastructure Traceability Program</span></li><li><span style="font-size: 1em;">B.C. Broiler Hatching Egg Commission: $5,500 for the Salmonella Enteritidis (SE) Project (Year 4)</span></li><li><span style="font-size: 1em;">B.C. Cattlemen's Association: $21,000 for the Windermere District Farmers Institute Demonstration Project-Monitoring the Effectiveness of Agricultural BMPs (Phase 3)</span></li><li><span style="font-size: 1em;">B.C. Dairy Hoof Health Group: $7,200 for the Dairy Facility Design &amp; Robotics Conference</span></li><li><span style="font-size: 1em;">B.C. Investment Agriculture Foundation: $108,513 for the Canada-B.C. Agri-Innovation Program</span></li><li><span style="font-size: 1em;">B.C. Sustainable Poultry Farming Group: $14,952 for Quantification and Qualification of antimicrobial use in the supply-managed poultry industry</span></li><li><span style="font-size: 1em;">Consulate General of Canada in San Francisco/Silicon Valley: $3,000 to support the Agri-innovation Boot Camp Initiative</span></li><li><span style="font-size: 1em;">Food Innovation Centre of B.C.: $30,790 for continuation of Operational Support</span></li><li><span style="font-size: 1em;">Lower Mainland Horticultural Improvement Association: $7,300 for speakers at the LMHIA Horticulture Growers Short Course-Agri-innovation</span></li><li><span style="font-size: 1em;">Small Scale Food Processor Association: $201,390 for the Food Safety Systems Implementation (Processor) Program</span></li><li><span style="font-size: 1em;">University of British Columbia: $15,000 for food safety systems implementation and outreach - farm good agricultural practices risk assessment</span></li></ul><p></p><p>Total contributions: $1,168,833</p><p>These funds are part of the $78 million being invested in a number of non-Business Risk Management programs designed to help farmers and other participants in the agricultural and agri-food industry increase their competitiveness and profitability.</p><p>The Growing Forward Agreement also includes up to $475 million in B.C. to help provide income stability and insurance against losses through Business Risk Management programs.</p><p>In September 2012, federal, provincial and territorial ministers of agriculture agreed to the next policy framework, Growing Forward 2, which represents a $3-billion investment over five years in strategic initiatives for innovation, competitiveness and market development. It will come into effect on April 1, 2013, when the current Growing Forward policy framework expires.</p><p><b>Learn More:</b></p><p>For more information on Growing Forward programs visit: <a href="http://www.al.gov.bc.ca/apf/GF_Programs.html">http://www.al.gov.bc.ca/apf/GF_Programs.html</a></p><p>For more information on Growing Forward 2, visit: <a href="http://www.agr.gc.ca/GrowingForward2">www.agr.gc.ca/GrowingForward2</a></p><p><b>Media Contact:</b><br /><span style="font-size: 1em;"><br />Dave Crebo<br /></span><span style="font-size: 1em;">Ministry of Agriculture</span><br />250 812-5747<br /></p><p><br /></p>]]>
        
    </content>
</entry>

<entry>
    <title>B.C. responds to Cohen Commission recommendations</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/03/bc-responds-to-cohen-commission-recommendations.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5552</id>

    <published>2013-03-22T16:30:00Z</published>
    <updated>2013-03-22T16:56:35Z</updated>

    <summary>The B.C. government has accepted the intent of each of the eight Cohen Commission recommendations that directly reference the Province. </summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Cariboo Chilcotin Coast" />
    
        <category term="Economy" />
    
        <category term="Environment" />
    
        <category term="Kootenay Rockies" />
    
        <category term="Northern B.C." />
    
        <category term="Provincewide" />
    
        <category term="Thompson / Okanagan" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>VICTORIA - The B.C. government has accepted the intent of each of the eight Cohen Commission recommendations that directly reference the Province. </p><p>In addition, the B.C. government's response notes the Province has no intention of issuing any new tenure agreements for net-pen salmon farms in the Discovery Islands until Sept. 30, 2020.</p><p>The B.C. government accepted, or accepted the intent of recommendations regarding various aspects of riparian area management and compliance and enforcement, the Water Act, marine habitat spill response, agriculture and forestry pesticide record keeping, and that the monitoring of industrial and wastewater management includes consideration for sockeye salmon. </p><p>Each of the recommendations and the B.C. government's response is included in the following backgrounder.</p><p>On Oct. 31, 2012, the final report of the Commission of Inquiry into the Decline of Sockeye Salmon in the Fraser River was made publically available. The report includes 75 recommendations regarding the policies, practices and procedures of the federal government's Fisheries and Oceans Canada, eight of which directly or indirectly reference the Province of British Columbia.</p><p>The Pacific salmon was recently declared the provincial fish emblem to recognize the high ecological, cultural and economic significance of the Pacific salmon to British Columbians.</p><p><b>Quote:</b></p><p>Norm Letnick, Minister of Agriculture -</p><p>"These responses support the B.C. government's commitment to the ecologically responsible management of B.C. fisheries, including an environmentally and economically sustainable aquaculture industry that benefits all British Columbians."</p><p><b>Learn More:</b></p><p>The website of the Commission of Inquiry into the Decline of Sockeye Salmon in the Fraser River: <a href="http://www.cohencommission.ca/">http://www.cohencommission.ca</a></p><p>A backgrounder follows.</p><p><b>Contact:</b></p><p>
Dave Townsend<br />Government Communications and Public Engagement<br />Ministry of Agriculture<br />250 356-7098<br />250 889-5945 (cell)</p><p>
</p><b><p><b>BACKGROUNDER</b><br /></p></b><p><b>Recommendation with indirect reference to British Columbia</b><br /></p><p>Beginning immediately and continuing until at least September 30, 2020, Fisheries and Oceans Canada should ensure that; the maximum duration of any licence issued under the Pacific Aquaculture Regulations for a net-pen salmon farm in the Discovery Islands (fish health sub-zone 3-2) does not exceed one year; Fisheries and Oceans Canada does not issue new licences for net-pen salmon farms in the Discovery Islands (fish health sub-zone 3-2); and Fisheries and Oceans Canada does not permit increases in production at any existing net-pen salmon farm in the Discovery Islands (fish health sub-zone 3-2).</p><p>BC Response: Accept intent of the Recommendation.</p><p>The Province of British Columbia has no intention of issuing any further or expanded tenures for net-pen salmon farms in the Discovery Islands until at least September 30, 2020. The Province of British Columbia will continue to consider applications to amend the boundaries of existing net-pen salmon farms for purposes other than for increasing production. The Province will work with Fisheries and Oceans Canada, and with industry and First Nations to implement the intent of this recommendation.</p><p>Recommendations with direct references to British Columbia</p><p><b>Recommendation 43</b></p><p>Fisheries and Oceans Canada should encourage the Province of British Columbia to resolve differences of interpretation on the application of section 9 of the provincial Water Act and the provincial Riparian Areas Regulation to ensure that there are no gaps in coverage. </p><p>BC Response: Accept intent of the Recommendation.</p><p>The Riparian Areas Regulation definition of 'High Water Mark' is not always coincident with the definition of 'Natural Boundary' in the Water Act and Land Act. Although the Province does not believe that there is a physical gap in coverage of the Water Act and the Riparian Areas Regulation, the Province is examining this concern during a review of the legislation.</p><p><b>Recommendation 44</b></p><p>Fisheries and Oceans Canada should encourage the Province of British Columbia to continue to monitor compliance with the provincial Riparian Areas Regulation; to conduct effectiveness monitoring of projects completed in compliance with the Riparian Areas Regulation; and to consider Fisheries and Oceans Canada's input into the impact of Riparian Areas Regulation setback variances on fish and fish habitat.</p><p>BC Response: Accept intent of the Recommendation.</p><p>The Province is currently conducting compliance monitoring of projects. The inter-governmental cooperation agreement between the Province, the Union of British Columbia Municipalities, and Fisheries and Oceans Canada creates obligations for Fisheries and Oceans Canada in compliance and effectiveness monitoring. The Province expects that Fisheries and Oceans Canada will continue to meet their obligations in support of provincial initiatives. Any recommendations made by Fisheries and Oceans Canada with respect to setbacks need to be consistent with the agreement.</p><p><b>Recommendation 45</b></p><p>Fisheries and Oceans Canada should work with the Province of British Columbia to achieve the Riparian Areas Regulation target of 90 per cent compliance with 90 per cent confidence levels. </p><p>BC Response: Accept Recommendation as written.</p><p>The compliance target or benchmark agreed upon by the Province and Fisheries and Oceans Canada is to achieve 90 per cent compliance with 90 per cent confidence. As above, the inter-governmental cooperation agreement signed by Fisheries and Oceans Canada creates obligations for Fisheries and Oceans Canada in compliance and effectiveness monitoring. </p><p><b>Recommendation 46</b></p><p>Fisheries and Oceans Canada should encourage the Province of British Columbia to amend the Riparian Areas Regulation: to require provincial approval of setback variances; and to require local governments to enforce compliance with the assessment reports on which development proposals are approved. </p><p>BC Response: Accept intent of the Recommendation.</p><p>Variance approval is an obligation that Fisheries and Oceans Canada has agreed to in the inter-governmental cooperation agreement. The Province has included mechanisms in the various Riparian Areas Regulation implementation tools for Fisheries and Oceans to meet these obligations. Where a variance results in an impact to fish habitat only the Minister of Fisheries and Oceans or a regulation under the Fisheries Act (Canada) can authorize that impact. The Riparian Areas Regulation currently requires local government use their tools to protect riparian fish habitat and to accomplish this local government can enforce their bylaws.</p><p><b>Recommendation 47</b></p><p>Fisheries and Oceans Canada should encourage the Province of British Columbia to complete modernization of the Water Act, which would include: regulation of groundwater extraction in a manner that addresses the needs of Fraser River sockeye; increased reporting and monitoring of water use; and allocation of sufficient resources to complete the modernization process. </p><p>BC Response: Accept intent of the Recommendation.</p><p>The Province is developing a new Water Sustainability Act that will update and replace the current Water Act. Introduction of the new Act is planned for 2014. </p><p>The inclusion of groundwater regulation and requirements for monitoring and reporting of water are already important commitments in British Columbia's Living Water Smart plan and are key policies of the proposed new Water Sustainability Act. An analysis of implementation options and delivery costs associated with the proposed legislation is currently underway. </p><p><b>Recommendation 52</b></p><p>Fisheries and Oceans Canada should identify an individual with regional responsibility to act as a liaison with the Canadian Coast Guard, Environment Canada, and the Province of British Columbia on marine habitat spill response. </p><p>BC Response: Accept Recommendation as written. The Province agrees this would improve decision making in spill response.</p><p><b>Recommendation 54</b></p><p>Fisheries and Oceans Canada should encourage the Province of British Columbia to require users of pesticides in forestry and agriculture to record, and report annually to the Province, the areas where pesticides were applied and the amounts used; and to develop and maintain a pesticide-use database that includes information on location, volume/concentration, and timing of use, and make that information publicly available. </p><p>BC Response: Accept intent of the Recommendation.</p><p>Health Canada sets use requirements for all pesticides on the labels for protection of people and the environment. Proper use of pesticides is the best method to prevent impacts to the environment. The Province requires authorizations for pesticide use on public land, specific industrial uses (including forestry), pesticide application services, and the sale of pesticide. The Province also administers the certification system for individual pesticide applicators. Authorization holders are required to report annually on the total amount of each pesticide used or sold. The locations of the pesticides used must be recorded and maintained for three years. Any pesticide service business that applies pesticides for agriculture operations must be licensed and would be required to report total pesticides used. </p><p><b>Recommendation 55</b></p><p>Fisheries and Oceans Canada and Environment Canada should co-operatively ensure that environmental quality monitoring and environmental effects monitoring related to pulp and paper, metal mining, and municipal wastewater discharges include consideration of Fraser River sockeye salmon, and the two federal departments should work with the Province of British Columbia and with regional and municipal governments to that end; work with British Columbia municipalities on a public education campaign. </p><p>BC Response: Accept intent of the Recommendation.</p><p>The Province and the Federal Government will need to work co-operatively to avoid regulatory and administrative duplication and to secure resourcing for monitoring. The Province supports public reporting and education with respect to source control, environmental effects monitoring, toxics and other areas. The Province supports a joint effort in source control to limit the discharge of emerging contaminants to the wastewater systems.</p><p><b>Contact:</b></p><p>
Dave Townsend<br />Government Communications and Public Engagement<br />Ministry of Agriculture<br />250 356-7098<br />250 889-5945 (cell)</p><p>
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Coastal &apos;Buy Local&apos; campaign delivers organic message</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/03/coastal-buy-local-campaign-delivers-organic-message.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5527</id>

    <published>2013-03-20T22:00:00Z</published>
    <updated>2013-03-22T18:33:29Z</updated>

    <summary>Powell River and Comox Valley residents will soon be receiving expanded information on regional agrifood products through a coastal buy local campaign. </summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Economy" />
    
        <category term="Environment" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    <category term="jobsbc" label="JobsBC" />
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>VICTORIA - Powell River and Comox Valley residents will soon be receiving expanded information on regional agrifood products through a coastal buy local campaign. </p><p>Sunshine Organics, a company that provides home delivery of fresh local organic fruits and vegetables is receiving $100,000 from the B.C. government's Buy Local program.</p><p>Sunshine Organics is partnering with local retailers and food affiliates in the Sunshine Coast and Comox Valley on the project. The goal of the campaign is to heighten awareness and increase consumption of the vast array of agrifood products available in both of these coastal areas. </p><p>A coastal 'Buy Local' logo also will be created and displayed at local markets and community events beginning this spring. Sunshine Organics will have a booth at these events with materials promoting the campaign, including samples of local products and displays of the food bins they provide in their weekly home delivery program.</p><p>The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.</p><p>Building the local market for B.C. foods is a key commitment of government's Agrifoods Strategy, a component of the BC Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.</p><p>The provincial government's Buy Local program is administered by the Investment Agriculture Foundation of B.C.</p><p><b>Quotes:</b></p><p>Minister of Agriculture Norm Letnick -</p><p>"Most B.C. organic farms are family owned and operated, so when we support them, we enjoy the benefits of local and nutritious foods and also enable a strong and sustainable local community. Congratulations to Sunshine Organics on leading this initiative and bringing their organic message to our coastal communities."</p><p>Sunshine Organics owner Melissa Call -</p><p>"Sunshine Organics has been providing fresh produce to local consumers for more than ten years and we always source our products locally and within B.C. first. With the funding from the Buy Local Program, we can now connect with more farms in the Comox Valley and the Sunshine Coast to find and offer additional local products. It will also help us raise awareness of our food delivery service and allow us to send our message to more people in the region, which we see as a win for consumers, a win for farmers, and a win for those looking for increased sustainability in agricultural economic development." </p><p><b>Learn More:</b></p><p>B.C. Buy Local program: <a href="http://www.gov.bc.ca/agri/buylocal.html">http://www.gov.bc.ca/agri/buylocal.html</a> </p><p>Sunshine Organics:</p><p>Comox Valley - <a href="http://www.sunshineorganics.ca/comoxvalley/index.htm">http://www.sunshineorganics.ca/comoxvalley/index.htm</a></p><p>Sunshine Coast - <a href="http://www.sunshineorganics.ca/powellriver/index.htm">http://www.sunshineorganics.ca/powellriver/index.htm</a></p><p>Keep up to date on the latest in B.C. foods and beverages: <a href="https://www.facebook.com/FoodsBC">https://www.facebook.com/FoodsBC</a> </p><p>For a photo of Comox Valley MLA Don McRae and Sunshine Organics owner Melissa Call, visit: <a href="http://www.flickr.com/photos/bcgovphotos/8574888689/">http://www.flickr.com/photos/bcgovphotos/8574888689/</a></p><p><b>Contacts:</b></p><p>
Dave Townsend<br />Government Communications and Public Engagement<br />Ministry of Agriculture<br />250 356-7098<br />250 889-5945 (cell)</p><p>
Melissa Call<br />Sunshine Organics<br />604 414-4240</p><p>
</p>

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    </content>
</entry>

<entry>
    <title>Farm To Table program connects farmers and chefs to serve local foods</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/03/farm-to-table-program-connects-farmers-and-chefs-to-serve-local-foods.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5501</id>

    <published>2013-03-18T19:45:00Z</published>
    <updated>2013-03-19T20:11:31Z</updated>

    <summary>Tourism Kelowna is seeking to pair area farmers with local restaurants using Buy Local funding from the B.C. government. </summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Economy" />
    
        <category term="Environment" />
    
        <category term="Families" />
    
        <category term="Thompson / Okanagan" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>KELOWNA - Tourism Kelowna is seeking to pair area farmers with local restaurants using Buy Local funding from the B.C. government. </p><p>The $100,000 in matched funds will be used to promote and grow its "Farm To Table" program, increase visitor awareness of the program and improve its interactive website.</p><p>Tourism Kelowna works in partnership with 300 tourism businesses located within the Central Okanagan Regional District, the City of Kelowna and the District of Lake Country to increase the local economic impact of tourism.</p><p>One of the goals of the Farm To Table program will be to grow word-of-mouth and awareness of Kelowna as a centre for agri-tourism experiences and to catalyze the momentum of the buy local movement. Tourism Kelowna will offer tourism promotion guidance to area businesses and farmers who wish to be involved and will provide marketing support to promote the program.</p><p>The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns. Building the local market for British Columbia foods is a key commitment of government's Agrifoods Strategy, a component of the BC Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.</p><p>The provincial government's Buy Local program is administered by the Investment Agriculture Foundation of B.C.</p><p><b>Quotes:</b></p><p>Minister of Agriculture Norm Letnick -</p><p>"An estimated 1.5 million people from all over the world visit Kelowna annually, many of whom will visit a local farm or orchard, tour a local winery, or dine at a local restaurant. The Farm To Table program is an excellent way to match producers with restaurants and chefs and will offer a very enjoyable way for people to discover where their food comes from."</p><p>Tourism Kelowna, president and CEO Nancy Cameron - </p><p>"We are thrilled to enter into this partnership with the government of B.C. and to take the promotion of Farm To Table in Kelowna to the next level. There is a growing curiosity in farmgate experiences and fascination with the closeness of the supply chain in Kelowna which we are working hard to build on. We feel the time is right for Kelowna's identity as an iconic Canadian agri-tourism and farm to table destination to be revealed and we look forward to putting together a vibrant marketing campaign to begin this process."</p><p><b>Quick Facts:</b></p><ul><li>In 2011, Kelowna's tourism industry generated $279 million in visitor spending.</li></ul><ul><li>Agri-tourism is an important and growing sector in the Central Okanagan region.</li></ul><ul><li>Kelowna is the birthplace of B.C.'s wine industry with the Okanagan's oldest and most established wineries located in the area.</li></ul><ul><li>The Kelowna area has five distinct wine trails, showcasing more than 25 wineries plus local distilleries and breweries. </li></ul><p><b>Learn More:</b></p><p>B.C. Buy Local program: <a href="http://www.gov.bc.ca/agri/buylocal.html">http://www.gov.bc.ca/agri/buylocal.html</a></p><p>Tourism Kelowna: <a href="http://www.tourismkelowna.com/">www.tourismkelowna.com</a></p><p>Keep up to date on the latest in B.C. foods and beverages: <a href="https://www.facebook.com/FoodsBC">https://www.facebook.com/FoodsBC</a></p><p><b>Media Contacts:</b></p><p>
Kathryn Hardy<br />Ministry of Agriculture<br />250 387-1693</p><p>
Catherine Frechette<br />Communications Manager<br />Tourism Kelowna<br />250 861-1515 ext. 203  </p><p>
</p>]]>
        
    </content>
</entry>

<entry>
    <title>&quot;Born in BC. Raised in the Okanagan&quot; apples receive &quot;Buy Local&quot; funds</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/03/born-in-bc-raised-in-the-okanagan-apples-receive-buy-local-funds.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5489</id>

    <published>2013-03-16T17:30:00Z</published>
    <updated>2013-03-18T15:50:16Z</updated>

    <summary>The growers of two varieties of apples that were first known as SPA493 and 8S6923 and then introduced to consumers as Salish and Aurora Golden Gala are now receiving Buy Local program funds to help promote these tasty new B.C. products.</summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Cariboo Chilcotin Coast" />
    
        <category term="Economy" />
    
        <category term="Kootenay Rockies" />
    
        <category term="Northern B.C." />
    
        <category term="Provincewide" />
    
        <category term="Thompson / Okanagan" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<p>VICTORIA - The growers of two varieties of apples that were first known as SPA493 and 8S6923 and then introduced to consumers as Salish and Aurora Golden Gala are now receiving Buy Local program funds to help promote these tasty new B.C. products.</p><p>The Okanagan Plant Improvement Corporation (PICO) is receiving $25,000 to assist in building consumer awareness for the "Born in BC. Raised in the Okanagan" brand and the two apples that were launched in 2012.</p><p>PICO will also be using the funding to educate growers and retailers about the brand and consumers can look forward to in-store demos and increased promotional activities as the word gets out about these two new apples and the benefits of buying locally.</p><p>The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.</p><p>Building the local market for B.C. foods is a key commitment of government's Agrifoods Strategy, a component of the BC Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.</p><p>The provincial government's Buy Local program is administered by the Investment Agriculture Foundation of B.C.</p><p><b>Quotes:</b></p><p>Minister of Agriculture Norm Letnick -</p><p>"Being from the Okanagan there is always a sense of pride when I see our local, high-quality fruits being shared with the rest of B.C. and the world. With an estimated $54 million in farm gate sales in 2012, the British Columbia apple industry has much to celebrate and I congratulate PICO on receiving this funding."</p><p>PICO general manager and CEO John Kingsmill -</p><p>"We are delighted that the provincial government has recognized the innovative approach developed by PICO in its efforts to brand and market new apple varieties introduced in B.C. In time, we anticipate that consumers will come to recognize the "Born in BC. Raised in the Okanagan" brand and will eagerly purchase the new varieties appearing under it."</p><p><b>Quick Facts:</b></p><ul><li>Apples and sweet cherries are B.C.'s two largest tree fruit crops.</li></ul><ul><li>The Salish apple is medium sized with a pinkish red blush over a yellow background colour. The flavour is tangy, juicy and very crisp.</li></ul><ul><li>Aurora Golden Gala is a mid-season, yellow dessert apple with exceptional texture and keeping quality. The flavour is light with honey and tropical notes.</li></ul><p><b>Learn More:</b></p><p>B.C. Buy Local program: <a href="http://www.gov.bc.ca/agri/buylocal.html">http://www.gov.bc.ca/agri/buylocal.html</a></p><p>Okanagan Plant Improvement Corporation: <a href="http://www.picocorp.com/">http://www.picocorp.com/</a></p><p>Keep up to date on the latest in B.C. foods and beverages: <a href="https://www.facebook.com/FoodsBC">https://www.facebook.com/FoodsBC</a></p><p><b>Contacts:</b></p><p>Robert Boelens<br />Government Communications and Public Engagement<br />Ministry of Agriculture<br />250 882-2485</p><p>John Kingsmill<br />Okanagan Plant Improvement Corporation<br />250 494-5167</p><p>


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    </content>
</entry>

<entry>
    <title>Tracing seafood from ocean to plate</title>
    <link rel="alternate" type="text/html" href="http://www.newsroom.gov.bc.ca/2013/03/tracing-seafood-from-ocean-to-plate.html" />
    <id>tag:www.newsroom.gov.bc.ca,2013://1.5419</id>

    <published>2013-03-11T16:20:00Z</published>
    <updated>2013-03-15T21:45:04Z</updated>

    <summary>The B.C. government&apos;s Buy Local program will encourage diners and shoppers to connect the B.C. seafood they are about to enjoy with the place and people who harvested it, through $69,794 in funding to promote Ecotrust Canada&apos;s &apos;ThisFish&apos; program.</summary>
    <author>
        <name>BC Government</name>
        <uri>http://www.gov.bc.ca/</uri>
    </author>
    
        <category term="Agriculture" />
    
        <category term="Cariboo Chilcotin Coast" />
    
        <category term="Economy" />
    
        <category term="Environment" />
    
        <category term="Kootenay Rockies" />
    
        <category term="Northern B.C." />
    
        <category term="Provincewide" />
    
        <category term="Thompson / Okanagan" />
    
        <category term="Vancouver Coast &amp; Mountains" />
    
        <category term="Vancouver Island / Coast" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.newsroom.gov.bc.ca/">
        <![CDATA[<br /><p>VICTORIA - The B.C. government's Buy Local program will encourage diners and shoppers to connect the B.C. seafood they are about to enjoy with the place and people who harvested it, through $69,794 in funding to promote Ecotrust Canada's 'ThisFish' program.</p>
<p>ThisFish is a web-based seafood traceability system that was developed in collaboration with the B.C. fishing industry to connect consumers to fish harvesters. The funding will be used toward expanding the market potential of traceable B.C. seafood by engaging local small retail and restaurant markets. The system also is used to market and share information along the seafood supply chain. It will assure consumers that the products they buy are indeed local B.C. seafood.</p>
<p>The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.</p>
<p>Building the local market for British Columbia foods is a key commitment of government's Agrifoods Strategy, a component of the BC Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.</p>
<p>The provincial government's Buy Local program is administered by the Investment Agriculture Foundation of B.C, an industry-led organization fostering growth and innovation for BC agrifoods.</p>
<p><b>Quotes:</b></p>
<p>Minister of Agriculture Norm Letnick -</p>
<p>"British Columbia's seafood industry has a wholesale value of $1.4 billion and provides thousands of jobs in the commercial fishing and seafood processing sectors. Programs like ThisFish will encourage local retailers and restaurants to use B.C. seafood products and consumers to buy local."</p>
<p>Ecotrust Canada president Brenda Reid-Kuecks - </p>
<p>"Ecotrust Canada's ThisFish traceability system empowers people to make more informed choices about the seafood they buy by providing them with trusted information on a product's quality, sustainability and authenticity."</p>
<p>"Recent studies have shown that one-third of seafood in North America is mislabelled. By tracing your seafood using ThisFish, you can discover whether it is local and comes from a B.C. fish harvester."</p>
<p><b>Quick Facts:</b></p>
<ul>
<li>In 2011, B.C. seafood was served in approximately two billion meals in 73 countries.</li></ul>
<ul>
<li>More than 100 species of fish, shellfish and marine plants are produced from British Columbia's oceans and fresh waters.</li></ul>
<ul>
<li>British Columbia is a global leader in sustainable fisheries management.</li></ul>
<ul>
<li>Salmon products generated 53 per cent of the total wholesale value of all B.C. seafood.</li></ul><a href="http://www.flickr.com/photos/bcgovphotos/8549790360/" title="Tracing seafood from ocean to plate by BC Gov Photos, on Flickr"><img src="http://farm9.staticflickr.com/8228/8549790360_9e1dbb8e15.jpg" alt="Tracing seafood from ocean to plate" height="227" width="293" /></a>
<p><b>Learn More:</b></p>
<p>B.C. Buy Local program: <a href="http://www.gov.bc.ca/agri/buylocal.html">http://www.gov.bc.ca/agri/buylocal.html</a></p>
<p>ThisFish: <a href="http://thisfish.info/">http://thisfish.info/</a></p>
<p>B.C.'s seafood sector: <a href="http://www.bcseafood.ca/">www.bcseafood.ca</a></p>
<p>Investment Agriculture Foundation of BC: <a href="http://www.iafbc.ca/">http://www.iafbc.ca/</a></p>
<p>Keep up to date on the latest in B.C. foods and beverages: <a href="https://www.facebook.com/FoodsBC">https://www.facebook.com/FoodsBC</a></p>
<p><b>Media Contacts:</b></p>
<p>Dave Townsend<br />Ministry of Agriculture<br />250 356-7098<br />250 889-5945</p>
<p>Tasha Sutcliffe<br />Fisheries Program Director<br />Ecotrust Canada<br />604 682 4141</p>]]>
        
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